As ProductPlan’s Vice President of Marketing, you will be responsible for our inbound and outbound marketing activities with an emphasis on Enterprise level accounts. Experience building Account Based Marketing (ABM) programs aimed at large account expansion and vertical market penetration will be a significant focus. You will craft and refine the messaging and positioning for our product. You'll maintain existing and develop new innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Vice President of Marketing, you will be our customer expert (how they buy and their buying criteria) and will transfer that knowledge to our sales channel.
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Required Experience, Education, & Skills: :
About ProductPlan:
ProductPlan was founded in 2013 with headquarters in Santa Barbara, California. Our talented distributed team is now located all over the world. We are friends, coworkers, trivia nuts, musical wizards, moms, dads, engineers, designers, worm farmers, bee keepers, marketers, support, human beings, and so much more - all of us are unique which feeds into the beauty of our culture and our product. ProductPlan has a positive, diverse, and supportive culture. We share 3 core values that are central to everything that we do - hustle, humility and heart and we look for people who are curious, inventive, and work to be a little better every single day.
Originally, we created ProductPlan to liberate people from building roadmaps using cumbersome tools like spreadsheets and slide decks. It's been amazing to watch it grow into what it is today—a system of record for product-led companies, worldwide.
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